In the opening years of the twentieth century, scientists in the field of geodesy (measuring the shape and gravitational field of the Earth) were interested in making measurements of the strength of gravity all over the Earth’s surface. To do this, they trekked to remote regions of the world with sensitive gravimeters, to take the readings. On land this was straightforward enough, but they also wanted measurements taken at sea.
Around 1900, teams from the Institute of Geodesy in Potsdam took voyages into the Atlantic, Indian, and Pacific Oceans on ships, and made measurements using their gravimeters. The collected data were brought back to Potsdam for analysis. There, the readings fell under the scrutinising eyes of the Hungarian physicist Loránd Eötvös, who specialised in studying the variation of Earth’s gravitational field with position on the surface. He noticed an odd thing about the readings.
Because of the impracticality of stopping the ship every time they wanted to take a reading, the scientists measured the Earth’s gravity while the ships were moving. There was no reason to suppose this would make any difference. But Eötvös found a systematic effect. Gravity measurements taken while the ship was moving eastward were lower than readings taken while the ship was moving westward.
Eötvös realised that this effect was being caused by the rotation of the Earth. The Earth’s equatorial circumference is 40,075 km, and it rotates eastward once every sidereal day (23 hours, 56 minutes). So the ground at the equator is rotating at a linear speed of 465 metres per second. To move in a circular path rather than a straight line (as dictated by Newton’s First Law of Motion), gravity supplies a centripetal force to any object on the Earth’s surface. The necessary force is equal to the object’s mass times the velocity squared, divided by the radius of the circular path (6378 km). This comes to m×4652/6378000 = 0.0339m. So per kilogram of mass, a force of 0.0339 newtons is needed to enforce the circular path, an amount easily supplied by the Earth’s gravity. (This is why objects don’t get flung off the Earth by its rotation, a complaint of some spherical Earth sceptics.)
What this means is that the effective acceleration due to gravity measured for an object sitting on the equator is reduced by 0.0339 m/s2 (the same units as 0.0339 N/kg) compared to if the Earth were not rotating. But if you’re on a ship travelling east at, say, 10 m/s, the centripetal force required to keep you on the Earth’s surface is greater, equal to 4752/6378000 = 0.0354 N/kg. This reduces the apparent measured gravity by a larger amount, making the measured value of gravity smaller. And if you’re on a ship travelling west at 10 m/s, the centripetal force is 4552/6378000 = 0.0324 N/kg, reducing the apparent gravity by a smaller amount and making the measured value of gravity greater. The difference in apparent gravity between the ships travelling east and west is 0.003 m/s2, which is about 0.03% of the acceleration due to gravity. For a person of mass 70 kg, this is a difference in apparent weight of about 20 grams (strictly speaking, a difference in weight of 0.2 newtons, which is 20 grams multiplied by acceleration due to gravity).
Eötvös set out these theoretical calculations, and then organised an expedition to measure and test his results. In 1908, the experiment was carried out on board a ship in the Black Sea, with two separate ships travelling east and west past one another so the measurements could be made at the same time. The results matched Eötvös’s predictions, thus confirming the effect.
In general (if you’re not at the equator), your linear speed caused by the rotation of the Earth is equal to 465 m/s times the cosine of your latitude, while the radius of your circular motion is also equal to 6378 km times the cosine of your latitude. The centripetal force formula uses the square of the velocity divided by the radius, so this results in a cosine(latitude) term in the final result. That is, the size of the Eötvös effect also varies as the cosine of the latitude. If you measure it at 60° latitude, either north or south, the difference in gravity between east and west travelling ships is half that measured at the equator.
The Eötvös effect is well known in the field of gravimetry, and is routinely corrected for when taking measurements of the Earth’s gravitational strength from moving ships, aircraft, or submarines. The reference on submarines refers to a gravitational measurement module for use on military submarines to enhance their navigation capability as undersea instruments of warfare. This module includes an Eötvös effect correction for when the sub is moving east or west. You can bet your bottom dollar that no military force in the world would make such a correction to their navigation instruments if it weren’t necessary.
One paper I found reports measurements made of the detailed structure of gravitational anomalies over the Mariana Trough in the Pacific Ocean south of Japan. It states:
Shipboard free-air gravity anomalies were calculated by subtracting the normal gravity field data from observed gravity field data, with a correction applied for the Eötvös effect using Differential Global Positioning System (DGPS) data.
The results look pretty cool:
Another paper shows the Eötvös effect more directly:
If the Earth were flat, on the other hand, there would be no Eötvös effect at all. If the flat Earth is not rotating (as most models posit, with the sun moving above it in a circular path), obviously there is no centripetal acceleration happening at all. Even if you adopt a model where the flat Earth rotates about the North Pole, the centripetal acceleration at every point on the surface is parallel to the surface, towards the pole, not directed downwards. So an Eötvös-like effect would actually cause a slight deflection in the angle of gravity, but almost zero change in the magnitude of the gravity.
The Eötvös effect shows that not only is the Earth rotating, but that it is rotating about a central point that is underneath the ground, not somewhere on the surface. If you stand on the equator and face east, the surface of the Earth is rotating in the direction you are facing and downwards, not to the left or right. Furthermore, the cosine term shows that at equal latitudes both north and south, the rotation is at the same angle relative to the surface, which can only be the case if the Earth is symmetrical about the equator: i.e. spherical.
 Rousset, D., Bonneville, A., Lenat, J.F. “Detailed gravity study of the offshore structure of Piton de la Fournaise volcano, Réunion Island”. Bulletin of Volcanology, 49(6), p. 713-722, 1987. https://doi.org/10.1007/BF01079822
 Thompson, L.G., LaCoste, L.J. “Aerial gravity measurements”. Journal of Geophysical Research, 65(1), p. 305-322, 1960. https://doi.org/10.1029/JZ065i001p00305
 Moryl, J., Rice, H., Shinners, S. “The universal gravity module for enhanced submarine navigation”. In IEEE 1998 Position Location and Navigation Symposium, p. 324-331, April 1996. https://doi.org/10.1109/PLANS.1998.670124
 Kitada, K., Seama, N., Yamazaki, T., Nogi, Y., Suyehiro, K., “Distinct regional differences in crustal thickness along the axis of the Mariana Trough, inferred from gravity anomalies”. Geochemistry, Geophysics, Geosystems, 7(4), 2006. https://doi.org/10.1029/2005GC001119
 Persson, A. “The Coriolis Effect: Four centuries of conflict between common sense and mathematics, Part I: A history to 1885”. History of Meteorology, 2, p.1-24, 2005. https://www.semanticscholar.org/paper/The-Coriolis-Effect%3A-Four-centuries-of-conflict-and-Persson/c9e72567af65e44384fba048bbf491d3ac3a30ff