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No. 196:

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First | Previous | 2009-06-21 | Next | Latest

Permanent URL: https://mezzacotta.net/postcard/?comic=196

Beamed directly into your brain by: David Morgan-Mar

The author writes:

After six weeks of thinking that the regular brand of cheese that I buy had gone funny because it was suddenly difficult to cut and left sticky residue all over the knife, and actually contemplating phoning the cheese company to complain and inform them that because of their misguided attempts to "modernise" their staple line of matured cheddar by making it "new" and "improved"—when I suspect what they're actually doing is cutting costs by fiddling some part of their production process—and letting them know that, henceforth, I am discontinuing my former brand loyalty won over 12 years of regular cheese consumption and investigating alternative selections from my local supermarket cheese section, did I notice that my cheese knife was really rather blunt, and a quick run over a sharpening stone restored the blade to its former aesthetically pleasing cheese-slicing properties.

There's a moral to this, which is sort of expressed as a subtext in today's strip, but I'm sure you all know what it is.