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No. 197: Terroir

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Permanent URL: https://mezzacotta.net/pomh/?comic=197

Strip by: Ian Boreham

caption: Marketers have started to borrow the cachet of traditional quality products. The latest source is fine whisky.

{A roll of Scotch Tape ("3M Tape Distilleries") and a bottle of Scotchgard ("90-proof whisky-proof").}
caption: For example, single malt Scotch Tape and single malt Scotchgard.

{A half scotch egg (single-malt breadcrumbs) and a packet of biscuits ("oak-finished biscuits").}
caption: Single malt scotch egg and single malt scotch finger biscuits.

{A hairy terrier.}
caption: Even the dog breeders are in on the act: Single maltese cross scotch terrier
terrier: Aye, I'll have a wee dram! Only the guid stuff, mind!

The author writes:

This joke was instigated by Tim Mason, and elaborated upon by the Comic Irregulars, who share culpability. I have chosen the Scottish spelling, "whisky", over the Irish/US spelling "whiskey", for thematic consistency. Arnott's is an Australian biscuit (cookie) company, and one of their popular lines is the "scotch finger biscuit", a sort of buttery shortbread biscuit.

Vat's all, folks!

Drawn in Krita and Inkscape.