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A new kind of remote control: Mark II

I have received some interesting feedback on the “remote control that simulates ads” idea, and I’ve come to realise that the idea wasn’t particularly well formed. Fortunately, the process of discussing it has inspired some much better ideas.

Most importantly, I realised that a pause button that simulates an ad break with a countdown timer is just silly. There’s no way I would respond to it in the way that I would a real ad break. In order for this technique to work, I need real ads. It might be possible for me to download ads from youtube or snaffle them from a DVR, but there’s quite a bit of inconvenience to that. No, what I really need is a free-to-air ad channel, one that shows advertising 24 hours a day. This would make it easy. When you hit pause, the DVD player pauses, switches to the ad channel, and switches back after three minutes (and, as before, refuses to pause for at least 15 minutes).

There are problems with this idea, of course. It would very likely start and end part way through an ad, and what if it was a good one? So the ads would have to be pretty short and repetitive, to minimise this issue. The other question is, which channel should be replaced by ads? In Australia, I think we can safely say channel 7 or 9, and if we could create a reality show of TV executives competing for the privilege of becoming the ad channel, so much the better.

More feedback is welcome. I think we’re really getting somewhere with this idea!

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